How To Drive Traffic To Beat Store?
Your rhythms are the product of your blood, sweat, and tears. You put love into making them, and you realize how many musicians will gain from their use of your music. You are sure that the general public will adore your instrumentation and that you will gradually become one of the best producers in the industry, breaking big. But how will you spread the word about these incredible beats? Many producers have beat stores, but they don’t do anything to draw customers to them. Some people are trying, but they are going about it incorrectly, squandering time and doing more harm than good. Only a few producers are aware of and employ efficient strategies for driving traffic to beat stores. I’ll give you a few examples that might be useful to you.
Email Promotion
Gather emails from loved ones, friends, former clients, and people who might become new clients in the future and are interested in hearing your new rhythms. In this method, you can easily send an email blast to hundreds of thousands of people who will receive your message anytime you publish new work. In contrast to social media posts, where the homepage is frequently customized so that not all of your friends see your content, this is different.
Social Media Promotion
When you are tagging someone or speaking with them one-on-one on social media, it can be successful. Many musicians and producers use the tactic of spamming forums and unrelated people with their most recent tune, but why not try a more tactful and successful strategy? Look for discussions, words, and communities where people are genuinely seeking producers. Supporting others will help you develop relationships, and some people will return the favor.
SEO
The practice of increasing your website’s exposure on search engines like Google and Bing is known as search engine optimization. If you have the knowledge or resources, you can begin to rank your website for popular search terms like “slow R&B for sale” and increase everyday site traffic. Be aware that this is a difficult process that requires investing a lot of time and/or money, but it will be well worth it in the end!
Type-Beat Promotion
When producers submit songs that have the same general sound as a well-known musician, they are known as “type beats” and can be found on YouTube. By constantly posting good-quality beats, several upcoming producers have grown their followings and garnered recognition. They frequently gain subscribers and link listeners to their website so they may download or purchase their beats.
Forums for music
Even if forums aren’t as popular as they once were, they nevertheless offer a simple and cost-free option to meet people in the music industry. Many people have made contacts on music discussion boards like Future Producers, which led to artists and producers stopping by my beat store and giving me comments on my work. People might have been able to make a few sales as well if they tried harder to maintain a regular presence on the forum.
Email Sign-Off
If you frequently communicate with a lot of people via email. Then it will be a good idea to include a link to your website in your email signature. This will be especially useful for producers who frequently submit beats to artists who are willing to listen to their music. Even though some producers can just give an audio file without a website, you can still attract visitors and perhaps even score a beat sale or a subscriber to your email newsletter.
Using video content
If you discover that you are particularly good at sharing advice on creating songs, marketing, performing, or other related topics, you might want to develop a channel where you will regularly post useful updates. You have the option of driving a lot of traffic to your informative content and then directing visitors to your own store, where some content lovers may wind buying becoming fans of your original content as well.
Blog Marketing
Similar to video marketing, you can launch a blog that will benefit readers or pique their interest enough to attract regular readers over time. You will be able to market your own store on the site anywhere you choose and even include it in email blasts if you have developed a blog with a sizable readership.
Facebook Ads
Many small businesses have used Facebook ads to increase website traffic and lead generation. You may either attempt to set it up yourself or hire a Facebook ad specialist to assist you in creating a campaign. This strategy won’t help you much if you have very little or no money to test out various Facebook advertising because both methods require a good budget.
Ads on YouTube
YouTube advertisements are beneficial for artists, particularly if you’re a producer with a lot of your tracks already posted on the site. You can direct them to another YouTube video or your own website. Selecting those who are actively looking for music will help you target your audience. These would combine incredibly well with “type beat” marketing.
Repost Exchange
Artists and producers can use the new marketing tool Repost Exchange when they publish their tracks to Sound cloud. As a producer, you may publish your beats with your website link prominently displayed and receive tons of listens from musicians who are fans of your genre who might also visit your site.
Adwords on Google
Similar to Facebook and YouTube ads, you may reach people who are looking up music-related terms. This is also similar to SEO, except instead of the usual organic search results you would see, it displays the sponsored results you frequently see when searching. Although it takes longer to show results than SEO, this too needs a sizable expense.
Ads on Buy Sell
Using the network Buy Sell Ads, advertisers can identify websites that fit their specialty and purchase ad space on those websites to receive targeted traffic in return. Banner advertisements have been successful in helping musicians promote their songs on relevant music websites and publications. This strategy likewise calls for a substantial financial investment and heavily depends on your ability to create attention-getting advertisements.
Promotional Media
Millions of subscribers to promotional channels on websites like YouTube and Sound cloud frequently wait to hear brand-new, high-quality music. It is undoubtedly difficult to be featured on well-known channels like these, but if you are getting high marks from other musicians and believe you are at the top of your game, consider submitting to promotional channels.
In-Person MarketingÂ
In the present day, the real world remains an amazing platform for marketing! As a musician, participating in events such as talent showcases and music conferences with a well-crafted business card is still an effective way to attract visitors to your website. The key is to be approachable and offer something enticing so that the potential customer would be interested in checking out your work after receiving your card.