A social media presence may without a doubt help your business grow. But like most things in life, if done incorrectly, it can cause more harm than good. Read on to know more about how to build a social media following.
What then is “right”? It depends, is the response.
A social media approach that works for one business won’t always work for another. However, there are a few general approaches to growing a social media following that are effective for everyone.
It should go without saying that your material must be engaging for your target audience and have excellent copy and graphics. If you already have that going for you but simply need more eyes (and followers) on your material, follow the steps below.
Steps on how to build a social media following
1. Avoid attempting to do everything
What online communities does your target audience frequent? If you’re unable to respond, start over and learn the answer.
You probably don’t have enough time to manage more than 2 or 3 social channels, unless you’ve contracted with a company or freelancer to do it for you. You can create a single post and distribute it over all 10 of your social networks, but I’m talking about effectively using social media.
Having time to interact with your followers, maximize content types, and determine what works for each channel is necessary (more on all of this below). Pick no more than two or three social media platforms to begin with. Although it could be anything, for many tech businesses, this looks like Instagram, YouTube, and Twitter. Keep in mind that your target audience spends the majority of their time on social media platforms, not the ones you are most familiar with or use the most.
2. Establish a schedule and adhere to it
It may seem simple, but maintaining a regular content calendar is the largest challenge most organization’s face when it comes to social media. Do not randomly publish anytime you feel like it. Or, even worse, publish a post every day for a week, followed by three weeks of silence.
This not only makes you appear unprofessional, but it also leaves your audience in the dark regarding what to anticipate from you. Not to mention the Algorithm, which by this point ought to be the title of a big-budget dystopian thriller.
3. Create specific content for every platform
Name an item that was excellent for the takeaway from last night yet terrible for your content.
One post, one image, possibly one image resized for every channel, upload, schedule, and done, right? Without a doubt.
Reusing the same content across all of your channels is the quickest way to alienate your audience. This does nothing and is boring. You must be aware of what works on a certain social channel in order to grow it successfully.
4. Mutual Engagement
What good is growing a following on social media? So that they can engage with you and ultimately purchase from you. You must complete the engagement phase before moving on to the sweet sales stage. If your posts receive nothing but silence, it’s time to switch up your tactics.
The following advice can help you earn more likes, comments, and shares on your posts: Engage with them first.
Firstly, extend the olive branch. Pose queries, mention admirable audience members, and contribute user-generated content (with permission of course). Be sociable and outgoing. Social media is what it is called after all.
You’ll start getting responses and interaction if you act as like you’re there to actually interact with others. Always remember to respond to people’s comments and direct messages, even if it’s merely to express gratitude. Additionally, this is a fantastic way to simultaneously strengthen your brand.
5. Utilize hashtags
Hashtags are a pretty straightforward one here. They are widely used and have been around for a while on practically all social media platforms.
But are you using hashtags in a thoughtful manner? Are you consistently utilising the same 30 hashtags on Instagram? Over a year ago, when did you last conduct hashtag research?
The search engine optimization (SEO) of social media is hashtags. You’d alter your keyword plan more frequently than once a year, correct? The approaches to use when using hashtags are as follows:
- Create various hashtag groupings to be used on various postings.
- Say you post material in three key categories: office culture, humorous memes, and tutorials for your software as a service product. For each of those types of content, you require a hashtag group.
- Each platform will have a different number. On Facebook or Twitter, just 1 or 2 make sense, but on Instagram, you can have 20 to 30.
- Your hashtag lists should be saved wherever you can quickly copy and paste them into new posts.
6. Review Your Analytics
Every social media platform has its own analytics reports, or you may utilize an all-in-one application like Hootsuite for convenience. Every month, take the time to review these reports and consider these questions:
- Which of my posts is the most popular? (Then continue doing that.)
- Which demographics best describe me? (Age, location, gender, and, if relevant, income.)
- Which posts last month attracted the most interaction? What caught people’s attention? How do I do that again?
- From where are my recent followers coming? (This tracking feature may not be available on all platforms.)
- Any notable increases or decreases in followers?
7. Pay Attention to Your Rivals
Everyone has a place on social media. Give your rivals the benefit of the doubt. It’s a useful technique to monitor their activities. Not to replicate them, but to acquire a feel of market patterns and the kinds of material that are popular. You might draw ideas from the social media tactics of your rivals to create your own original content. What your rivals don’t post may also serve as a source of inspiration for you.
8. Influencer marketing and paid advertisements
Paid media is a certain strategy to accelerate your growth. However, you can’t just pour money into it and hope for immediate success. Paid campaigns need a planned action plan to achieve their goals and generate tangible business outcomes, like sales and following growth.
It’s a vast subject to go into, but on the surface, you must first identify the campaign’s target demographic. Seriously, everything about them, though. What is their age? Where do they spend their time? What are they expecting from you? What additional products or content do they enjoy? Where do they require assistance? What are they hoping to learn how to perform or achieve?
Before you ever run a paid social media campaign or work with an influencer, you need to provide answers to each and every one of those questions. When used properly, these technologies can put you years ahead of where you otherwise would be.
Social media gives them a front-row seat to see how your organization acts and what you think. Make it a compelling show, and you’ll have a loyal audience and paying clientele for the rest of time.
For Tutorial on how to build a social media following: https://www.youtube.com/watch?v=fX7m03XsGGI