How to start a beauty blog on Instagram?
Unbelievably, Instagram is one of the simplest social media sites to grow a readership for a beauty blog. Beautiful photographs rule supreme on Instagram, a site that emphasizes visual content. As a result, since a lot of what beauty bloggers do necessitate naturally stunning photographs, they have an advantage. And to be quite honest, growing a devoted Instagram following isn’t that difficult. If you know what you’re doing, there is a lot of potential to amass a sizable following among the more than 700 million active monthly users globally. I want to provide you some advice on how to start a beauty blog on Instagram.
Here’s a brief disclaimer before we really dig down what it takes to become a successful beauty blogger on Instagram: Instagrammers who are professionals approach their accounts like jobs. That implies that they interact with their audience, post daily, and establish new connections. You must be dedicated over the long term if you’re serious about gaining a devoted audience. All right let’s get going.
Use the one link you have wisely as there is only one available
Yes, you only receive one link. Instagram is different from Twitter or Facebook. It is not sufficient to publish a link to a cosmetic item and call it a day. Your biography can only include one link at a time. Use it sensibly. In most circumstances, you’ll want that link to lead directly to your blog’s main page, but occasionally you might prefer that your followers visit an affiliate page or another location, like a YouTube channel. Be smart about how you use your connection in any scenario.
Take an abundance of beautiful shots
Although beauty blogging is an artistic medium, you probably use photographs from a smartphone instead of an easel or canvas. Many of the top Instagram beauty bloggers upload hundreds of photos per day. While driving, driving the kids to school, and even sneaking a few at work, they shoot pictures. So, you might think about taking some pictures and posting them to your account the next time you’re enjoying an iced cup of Coffee and wearing a new shade of lipstick that you’d like to show off to your followers.
Identify your audience
Identifying your audience on Instagram is rather easy. Find a rival beauty blogger who has a lot more readers than you have, then start following their readers. This will significantly increase the page growth for a new beauty blogger. This strategy is justified by the idea that some of the individuals you follow will feel compelled to follow you back. Furthermore, you already know that these individuals are drawn to your specialty; otherwise, why would they follow a different beauty blogger in the first place? This leads to the next point.
How can you differentiate yourself from the thousands of other beauty bloggers who have successful Instagram accounts out there? You must research the opposition. Examine what they are doing, how frequently they publish, the information they are posting, and other factors. After conducting your research, look for a strategy to set yourself apart. There is nothing wrong with replicating a successful strategy. Doing something similar might be a smart idea if you observe that all of the prominent beauty bloggers receive tens of thousands of likes, comments, and reposts when they post images of themselves dancing pirouettes while wearing maroon lipstick on the side of mountains. While there is no shame in that, you also want to be noticed. What can you do that’s unique from what everyone else does, you ask yourself? What are some things you can do that are only you?
Key is consistency. Developing a sizable Instagram following takes time. In reality, it could take you a while to reach 100,000 followers. Think about the time it will take you to acquire 1,000,000 followers. When there is little to no growth on a given day, try to maintain your good attitude. In fact, it’s possible that some days you’ll receive more unfollows than follows, but that’s alright. It occurs. Large Instagram profiles frequently lose hundreds of followers every day. Stay upbeat. Similar to having a successful blog, running a successful Instagram requires persistence before results can be seen.
Keep your page focused on beauty
Don’t mistake your beauty Instagram account for your personal account. It’s simple to get distracted and post a nice image of your baby cousin for your followers to “oh” and “ah” over. Nobody is looking at your followers’ family photos. They are there for posts about beauty. Yes, it’s acceptable if you occasionally stray to flaunt a few baby pictures. This will enable you to establish a more personal connection with your followers while maintaining your focus. You are not managing a personal page, but a beauty blog. Remember that at all times.
Participate in the discussion that follows
You have a lot of followers on another beauty blogger’s Instagram profile, and some of them have followed you back. What’s next? You can choose to ignore them, continue posting frequently, and hope that they will interact with your content. While it might be effective, it would be best if you engaged you’re newly gained audience directly. The effort required to make an occasional comment is little. “What a pretty blush colour that is.” Oh nice! Similar attire was worn by an actor last night at the music awards! You go, girl! Don’t be shocked if the audience you start interacting with starts interacting with your content in return.
Don’t be shocked if the audience you start interacting with starts interacting with your content in return. Lurkers are people who merely browse a page without engaging with its content; as more and more people like and comment on your postings, this will encourage them to do the same.
The best piece of advice I can give you is to just begin going. Simply open an account and publish your first post on Instagram if you’re actually interested in learning how to become a beauty blogger there. The only thing that can stop you once you gain momentum is you. Keep in mind that high-quality images are essential, be consistent, and adhere to the best practises described in this article. You’ll significantly raise the likelihood that both your blog and Instagram account will be successful if you do all of that and stay current with any future upgrades Instagram is likely to roll out.
How do you turn yourself into a beauty influencer?
You can succeed as a beauty influencer by taking the following six essential steps:
- Locate your niche.
- Select a social media network (s)
- Engage in joint venture with a beauty influencer.
- Understand your audience
- Liven up.
- Establish a media kit.
How can you create an Instagram business page?
To link to your Instagram business account, you must have a business page. Go to your profile first, then click the gear symbol to view your options. When you enter your options, scroll down until you see the “Switch to Business Profile” section.